Ready for an international marketing strategy that will take your business to the next level? Verbaccino offers the specialized branding and marketing services you’ll need to be successful in today’s global marketplace. From initial country research, to global-ready brand naming, to culturally-savvy content development, to market-specific social media strategies, all the way to global-minded podcast production and customized workshops for your team – Verbaccino helps you achieve your global business goals in a smart, strategic way.
Let’s get started!
These services are an ideal way for global-minded startups, SMEs, and marketing agencies to begin working with Verbaccino. They involve:
✔︎ a pre-determined scope of work
✔︎ a fixed price *
✔︎ a money-back guarantee
Global Brand Naming
Do you need help picking a business or product name that travels well? We’ve all heard stories of brand names that flopped, were laughed at, or actually offended people in a new foreign market. Make sure to put your best foot forward from the start. Your aspiring global brand needs a name that will make the right kind of impression as you expand internationally. Using accredited in-country experts, Verbaccino will work with you to create a shortlist of five (5) global-ready names that can grow with you and represent your brand perfectly in the markets you’re targeting.
Individual Country Report
Are you looking for country-specific market intelligence to help you plan your international expansion? Verbaccino will prepare a 10-page report containing the latest facts and figures about one (1) of the specific markets you’re targeting. This includes information about current economic and demographic trends, consumer trends, language preferences, Internet penetration rates, social media usage, e-commerce adoption, payment preferences, digital privacy laws, and local competitors.
Global Brand Audit
Does your current branding work well in the global markets where you’re looking to do business? How is your brand perceived by international customers? Are people talking about it? Who is talking about it? What are they saying? How is your brand positioned in relation to local competitors? Verbaccino will produce a 10-page audit of your brand’s performance in one (1) of the international markets your brand has already entered, and make recommendations for improvement.
Global Website Audit
Does your website make international visitors feel welcome? Are you giving them the best possible user experience (UX)? Are visitors spending time on your site, and returning to your site, or not? What could you do to make your website a more effective driver for global growth? Verbaccino will produce a 10-page audit of your website’s performance, given your stated business goals and target markets, and suggest action items for a better global UX.
Global Content Audit
How global-ready is your marketing content? Will your original content be effective in the new market(s) you’re targeting? Does some or all of it need to be translated? Does it need to be culturally adapted? Should some of it be re-created from scratch by in-country experts, for maximum ROI? Verbaccino will prepare a 15-page audit, evaluating how global-ready your main marketing materials are, and to what extent they can be re-purposed for international markets. Verbaccino will also make recommendations around the judicious use of translation and localization services, and around the creation of original content for specific markets.
For more information about these ‘prix-fixe’ services, contact Verbaccino and book your free initial consultation.
* All services are payable up front, in full.
The following services are available on a per-project basis, or as part of a weekly, monthly or yearly retainer agreement:
Foreign Market Research
A successful international marketing strategy always begins with careful research:
- Which foreign markets make the most sense for your brand expansion?
- What’s involved in adapting your marketing content – linguistically and culturally – for those markets?
- Where can you find local partners to help you create and deliver effective marketing content?
- Who are your competitors, and what can you learn from their approach?
- How will you know if your global marketing efforts are bringing you the right ROI?
Whether it’s about the markets you already serve or the ones you’re looking to enter, Verbaccino asks the right questions and gets you the answers you need.
Multilingual Content Strategy
Today’s digital marketplace is multilingual, and the vast majority of Internet users do not speak or read English. So why limit the growth of your business to an English-speaking customer base? Studies show that people are much more likely to do business with brands that communicate with them in their native language and in a way that is culturally appropriate. Verbaccino helps you get that competitive advantage. Whether you need to translate and localize your existing content, or create original content for your global customers, Verbaccino develops customized marketing strategies, and works with trusted partners in the translation industry.
International Social Media Strategy
To be competitive in the Digital Age, not only do you need to be present on social media, you have to be there consistently, your contributions need to be relevant to local audiences, and you have to engage with those audiences. Verbaccino can develop and implement a multilingual, multi-regional strategy that makes sense for your international business goals. We’ll help your brand build a social presence in all the right ways, on all the right networks, and in all the right languages.
Podcast Production Strategy
Podcasts can be a very effective part of your international marketing strategy. As the use of digital audio streaming becomes ubiquitous, more and more people around the globe are discovering the value, variety and versatility of podcasts. As a medium, podcasting has already proven to be a uniquely effective (and cost-effective) channel for thought leadership, brand building and content marketing. Studies have shown that podcast listeners tend to be more highly-educated, more affluent and more tech-savvy than the average population. To better reach that valuable demographic, an increasing number of organizations – big and small, for-profit and not-for-profit – are turning to podcasting.
Through Verbaccino, Kathrin Bussmann has been producing and hosting her own weekly audio show, The Worldly Marketer Podcast, since May 2016. From the day it launched, the show has been steadily building up an audience of thousands of listeners across nearly 100 countries. In space of a couple of years, it has become a leading platform for thought leaders at the intersection of global business, global marketing and localization. In 2019, Verbaccino became the winner of the THINK GLOBAL AWARDS Community Award.
Has your organization considered podcasting as a new way to reach its target audience? Do you need some expert help getting your podcast from concept to launch? Are you looking for advice on how to approach podcasting in a more strategic, sustainable way? Kathrin will personally work with you to make your podcasting efforts a success.