Services

Ready to grow your business internationally? Verbaccino offers the strategic branding and marketing services you’ll need. From initial market research and global-ready brand naming, to multilingual content development and multi-regional social media strategies, to podcast production consulting and specialized workshops, Verbaccino helps you achieve your global business goals.

Let’s get started.

 

‘Prix-Fixe’ Services

For first-time clients, ‘prix-fixe’ services can be an ideal way to start working with Verbaccino, as they involve:

    1. a pre-determined scope of work,
    2. a fixed price*, and
    3. a money-back guarantee in case you’re not satisfied.

 

  • Naming Service   –   USD $5,000.00

    Need help picking a catchy name that travels well? We’ve all heard stories of brand names that flopped, were laughed at, or actually offended people in a new foreign market. Make sure to put your best foot forward from the very beginning. Your aspiring global brand needs a name that will make the right kind of impression as you expand internationally. Verbaccino will work with you to create a shortlist of three (3) global-ready brand names that will represent your business or product perfectly.

  • Country Report   –   USD $6,000.00

    Are you looking for country-specific market intelligence to help you plan your international expansion? Verbaccino will prepare a 10-page report containing the latest facts & figures about one (1) of the specific markets you’re targeting. This includes information about current economic and demographic trends, consumer trends, language preferences, Internet penetration rates, social media usage, e-commerce adoption, payment preferences, digital privacy laws, and local competitors.

  • Brand Audit   –   USD $7,000.00

    Does your current branding work well in the global markets where you’re looking to do business? How is your brand perceived by international customers? Are people talking about it? Who is talking about it? What are they saying? How is your brand positioned in relation to local competitors? Verbaccino will produce a 10-page audit of your brand’s performance in one (1) of the international markets your brand has already entered.

  • Website Audit   –   USD $8,000.00

    Does your website make international visitors feel welcome? Are you giving them the best possible user experience (UX)? Are visitors spending time on your site, and returning to your site, or not? What could you do to make your website a more effective driver for global growth? Verbaccino will produce a 10-page audit of your website’s performance, given your stated business goals and target markets.

  • Content Audit   –   USD $9,000.00

    How global-ready is your marketing content? Does the original content lend itself to your new target market(s)? Does some or all of it need to be translated? Does it need to be culturally adapted? Verbaccino will prepare a 15-page audit, evaluating how global-ready your current English-language marketing materials are, and which ones would be best suited for re-use in the international markets you’re targeting. Verbaccino will also make recommendations around the judicious use of translation and localization services, and around the creation of original content for new markets.

Contact Kathrin for more information about the fixed-price services, above, and to book your initial consultation.

* To be paid up front, in full.


 

The following services are available on a weekly, monthly or yearly retainer basis:

 

Market Research

A successful international marketing strategy always begins with careful research:

  • Which foreign markets make the most sense for your brand expansion?
  • What’s involved in adapting your marketing content – linguistically and culturally – for those markets?
  • Where can you find local partners to help you create and deliver effective marketing content?
  • Who are your competitors, and what can you learn from their approach?
  • How will you know if your global marketing efforts are bringing you the right ROI?

Whether it’s about the markets you already serve or the ones you’re looking to enter, Verbaccino asks the right questions and gets you the answers you need.

 

Multilingual Content Marketing

Today’s digital marketplace is multilingual, and the vast majority of Internet users do not speak or read English. So why limit the growth of your business to an English-speaking customer base? Studies show that people are much more likely to do business with brands that communicate with them in their native language and in a way that is culturally appropriate. Verbaccino helps you get that competitive advantage. Whether you need to translate and localize your existing content, or create original content for your global customers, Verbaccino develops customized marketing strategies, and works with trusted partners in the translation industry.

 

Multiregional Social Media

To be competitive in the Digital Age, not only do you need to be present on social media, you have to be there consistently, your contributions need to be relevant to local audiences, and you have to engage with those audiences. Verbaccino can develop and implement a multilingual, multiregional strategy that makes sense for your international business goals. We’ll help your brand build a social presence in all the right ways, on all the right networks, and in all the right languages.

 

Podcast Production

As the use of digital audio-streaming becomes ubiquitous, more and more people around the globe are discovering the value, variety and versatility of podcasts. As a medium, podcasting has already proven to be a uniquely effective (and cost-effective) channel for thought leadership, brand building and content marketing. Studies have shown that podcast listeners tend to be more highly-educated, more affluent and more tech-savvy than the average population. To better reach that valuable demographic, an increasing number of organizations – big and small, for-profit and not-for-profit – are turning to podcasting.

Through Verbaccino, Kathrin Bussmann has been producing and hosting her own weekly audio show, The Worldly Marketer Podcast, since May 2016. From the day it launched, the show has been steadily building up an audience of thousands of listeners across nearly 100 countries. In space of a couple of years, it has become a leading platform for thought leaders at the intersection of global business, global marketing and localization. In 2019, Verbaccino became the winner of the THINK GLOBAL AWARDS Community Award.

Has your organization considered podcasting as a new way to reach its target audience? Do you need some expert help getting your podcast from concept to launch? Are you looking for advice on how to approach podcasting in a more strategic, sustainable way? Kathrin will personally work with you to make your podcasting efforts a success.

 


 

Public Speaking & Workshops

Contact Verbaccino Founder, Kathrin Bussmann, about booking a speaking engagement or group workshop on international or global marketing topics.