TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels



(Length: 33 minutes)

This episode was sponsored by Vistatec.

 

Matteo Ceurvels is a Regional Analyst for Latin America and Spain at eMarketer, a leading market research firm headquartered in New York City. He has been featured on this podcast several times before: on episodes #083, #106, #116, and #141.

On this episode, Matteo talks about his most recent report for eMarketer, which was released in June: “Latin America Ecommerce 2019: Mobile to Capture More than One-Third of the Regional Market”.

This report provides an analysis for retail ecommerce and mcommerce sales in Latin America, with a particular attention to Argentina, Brazil, Chile and Mexico. It also examines some interesting new trends and key drivers fuelling ecommerce in the LATAM region. Catch Matteo’s main takeaways!

 

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