TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims



(Length: 51 minutes)

Erica Haims is an international marketing expert, who views content through a global lens. As the Head of Haims Consulting, her unique vantage point covers just about every aspect of content production. She is a global producer at heart and believes in empowering globally-minded brands to create impactful and consistent messaging.

Before starting her own consultancy in 2015, Erica held long-term roles at Apple and Atlantic Records. She now has over 20 years of experience in the entertainment and technology industries, working in marketing, video production, and graphic design environments.

In addition to her client work at Haims Consulting, Erica has taken on the role of Executive Director for the Marketing Committee at Women in Localization, a global organization that I’ve featured several times before on this podcast. Erica currently manages all content production, event marketing, social media, web production, and editorial for this vibrant organization, which has 4,500 members around the world – and counting!

 

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