TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann



(Length: 43 minutes)

Bruno Herrmann is the former Director of Globalization at The Nielsen Company. I first introduced him to listeners of The Worldly Marketer Podcast on episode #TWM010: How Simplicity Spells Success in the Age of Digital Globalization.

Bruno is a frequent speaker and moderator at industry events, and he is seasoned strategist, evangelist and leader in the areas of globalization, global content, and digitalization. His threefold manifesto to create value digitally and delight customers globally is:

  1. Digital is global by nature, not by default.
  2. There is no great local experience without global excellence.
  3. The rest of the world is most of the world.

With his a passion for taking up challenges at the crossroads of product, content and technology in the digital age and around the world, Bruno has become one of the industry’s best-known thought leaders.

 

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