TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker



(Length: 32 minutes)

John Yunker is an expert in web and software globalization. He is the co-founder and President of Byte Level Research, which is a consulting & publishing company dedicated to the art & science of web globalization.

John has worked with many of the world’s leading global brands, providing web globalization training and benchmark services. Over the years, he has authored a number of reports on web and content globalization, including 13 annual editions of The Web Globalization Report Card.

Besides his annual report cards, John writes a blog called Global by Design. He is also the author of several books, including Beyond Borders: Web Globalization StrategiesThe Savvy Client’s Guide to Translation Agencies, and The Art of the Global Gateway.

John’s latest book, called Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, is hot off the press and available from your favourite book dealer.

 

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