TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner



(Length: 32 minutes)

Pam Didner is a global content marketing strategist, a published author, and a frequent speaker, who helps her clients reach across borders.

During her almost 20 years at Intel Corporation, she gained extensive experience managing product launches and marketing campaigns on a global scale.

These days, Pam leads a boutique consulting firm, called Relentless Pursuit, where she trains, coaches and provides strategic guidance to enterprises and established startups.

She is also teaches content marketing to graduate-level students at West Virginia University.

Pam’s book Global Content Marketing, published in 2014, was the first marketing book describing how to scale content across regions.

 

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