In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much
The best thing about hosting The Worldly Marketer Podcast is how much I’m learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are some of my favourite takeaways so far.
In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.
We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?
Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.
As more and more people around the world join the ranks of Internet users, a multilingual approach will become essential.
Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.