The Worldly Marketer Podcast is here! Industry insiders as well as global-minded entrepreneurs and marketers have been spreading the news. The first 11 interviews include an impressive list of guest experts on a variety of global marketing topics. So make sure to tune into #TWMPodcast via the Verbaccino website or on iTunes! Here’s the episode guide so far.
You may have heard by now that there’s a new content channel coming to Verbaccino in May 2016: The Worldly Marketer Podcast. For anyone not familiar with podcasts, it’s audio-on-demand that you can stream or download to your digital devices – radio shows, essentially, except that you can listen to them whenever and where ever you want. Beginning this month, one of those podcasts will be a weekly interview-format show featuring experts from the world of international and global marketing.
When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.
In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.
Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.
Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Here are some bookmark-worthy resources to help keep you informed.