Canada Archives • Verbaccino

Marketing in Canada: Officially Bilingual, Proudly Multicultural

It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
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What’s the (Not-So-)Secret Sauce of Global Marketing?

Today’s most successful brands know that when it comes to global marketing, translation is just for starters. Localization is the (not-so-)secret sauce that keeps your international audience coming back for more.

Why English-Only Websites Just Won’t Cut It Anymore

As more and more people around the world join the ranks of Internet users, a multilingual approach will become essential.