Blog

Have Content, Will Travel: Marketing to Today’s Global Customers

We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?

Top 10 Languages for Global eCommerce (Besides English)

Worldwide eCommerce revenues will total over $1.6 trillion USD this year – and they’re expected to keep growing. But if you’re still doing business in English only, you’re missing out. Today, nine out of ten Internet users live outside of North America. That’s why more and more eMarketers are taking a multilingual approach. So which languages provide the best ROI for online businesses? Here’s a “Top 10” list to help you go global.

My Year of Learning

If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned
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