About Verbaccino

Today’s marketplace is global, social and multilingual.

Startups around the world are choosing to be global-ready from the day they launch. Brands of all sizes are reaching out to global customers through well-informed, well-executed international marketing strategies. The fact is: doing global business has never been easier than it is right now, at this point in history.

In the Digital Age, your competition is global. Fortunately, so is your potential customer base.

And this new marketplace is here to stay.

That’s why you need an international marketing strategy.

Our world is more connected now than ever before. More and more people around the globe are accessing the Internet every day, and they’re looking for content in their native language. Currently, 90% of all Internet users are based outside of North America, and 75% are non-English speakers. And those percentages will keep increasing every year, as Internet penetration rates are still growing rapidly in markets outside of North America and Europe.

Brands of all sizes are leveraging this increasingly global digital marketplace like never before. Your brand can too.

To be successful, though, you have to get strategic about your international branding and marketing efforts. It starts with doing proper market research. Then you need to reach out to your target customers where they are – including on social media – and in their preferred language. And to truly engage them, you need to show cultural intelligence (CQ).

That’s a lot to think about. You may not have that kind of expertise in-house. In fact, you may not even be sure what kind of specialized help you need. You don’t know what you don’t know.

That’s where we come in.

Let Verbaccino be your partner on the path to global success.

Verbaccino is a marketing and branding consultancy focused on strategies for international expansion. Our mission is to help startups and SMEs grow beyond their domestic markets and compete in today’s global marketplace. With a team of trusted partners, we help your business get strategic about attracting, engaging and retaining international customers. Services include foreign market research, global-ready brand strategy, multilingual content strategy, international social-media strategy, podcasting strategy, and more.

The path to global business success takes a lot of specialized expertise. Chances are you don’t have all the right experts in-house. The good news is: that’s OK. You can outsource all the specialized work involved in going global. But you do need to know what kinds of specialists you’ll need, where to look for them, and how to pick the right people for the job.

Verbaccino can help.

Who is behind Verbaccino?

Kathrin Bussmann - Head of Verbaccino - A consultancy focused on international marketing strategies
Kathrin Bussmann, Ph.D., Head of Verbaccino

I’m Kathrin Bussmann, Ph.D., Founder & Principal Consultant at Verbaccino. Born and raised in Quebec, I’m a German-Canadian dual citizen, and I grew up equally fluent in German, French and English. I have degrees in Communication Studies and Linguistics, and I’ve always been passionate about language, culture and good communication. Over the years, I’ve lived in Ottawa and Berlin, and I’ve been based in Toronto for over two decades now.

As a marketer, I see how multilingualism and cultural intelligence (CQ) are becoming more important than ever for companies looking to grow internationally. That’s why I founded Verbaccino, a consultancy for global-minded startups and SMEs.

Verbum: Latin for ‘word’.

Cappuccino: a delightful caffeinated beverage, enjoyed regularly by people all over the globe. Promotes the flow of fresh ideas and good conversation.

Verbaccino: the shot of caffeine your business needs to compete in today’s global, social, multilingual marketplace.

As the head of Verbaccino, I’ve made it my mission to help North American companies, in particular, take a more global perspective. I also help companies from other regions to better adapt their branding and marketing for North American customers, with special attention to the Canadian market.

My sweet spot is the intersection of global marketing and localization: I love educating people about how crucial, how specialized, but also how connected these fields are in today’s digital economy. That’s my motivation for publishing The Worldly Marketer Podcast and The Worldly Marketer newsletter. (They’re both free, so go ahead: join my mailing list today. I promise not to spam you or share your information, and you can always unsubscribe.)

I love (net)working with open-minded, collaborative people. I’m a proud member of The Global Chamber and the Richmond Hill Board of Trade (RHBOT). I’m also a co-founder and Leadership Team member of Women in Localization‘s Eastern Canada Chapter.

Let’s see how we can work together!

Ready to unlock your brand’s international growth potential?