Ready to grow your brand internationally? Verbaccino offers the specialized marketing services you’ll need. From initial market research, to multilingual content development, to multi-regional social media strategy, to podcast production consulting, Verbaccino helps you build a more global customer base.

Let’s get started.


Market Research

A successful international marketing strategy always begins with careful research:

  • Which foreign markets make the most sense for your brand expansion?
  • What’s involved in adapting your marketing content – linguistically and culturally – for those markets?
  • Where can you find local partners to help you create and deliver effective marketing content?
  • Who are your competitors, and what can you learn from their approach?
  • How will you know if your global marketing efforts are bringing you the right ROI?

Whether it’s about the markets you already serve or the ones you’re looking to enter, Verbaccino asks the right questions and gets you the answers you need.


Multilingual Content Marketing

Today’s digital marketplace is multilingual, and the vast majority of Internet users do not speak or read English. So why limit the growth of your business to an English-speaking customer base? Studies show that people are much more likely to do business with brands that communicate with them in their native language and in a way that is culturally appropriate. Verbaccino helps you get that competitive advantage. Whether you need to translate and localize your existing content, or create original content for your global customers, Verbaccino develops customized marketing strategies, and works with trusted partners in the translation industry.


Multiregional Social Media

To be competitive in the Digital Age, not only do you need to be present on social media, you have to be there consistently, your contributions need to be relevant to local audiences, and you have to engage with those audiences. Verbaccino can develop and implement a multilingual, multiregional strategy that makes sense for your international business goals. We’ll help your brand build a social presence in all the right ways, on all the right networks, and in all the right languages.


Podcast Production

As the use of digital audio-streaming becomes ubiquitous, more and more people around the globe are discovering the value, variety and versatility of podcasts. As a medium, podcasting has already proven to be a uniquely effective (and cost-effective) channel for thought leadership, brand building and content marketing. Studies have shown that podcast listeners tend to be more highly-educated, more affluent and more tech-savvy than the average population. To better reach that valuable demographic, an increasing number of organizations – big and small, for-profit and not-for-profit – are turning to podcasting.

Through Verbaccino, Kathrin Bussmann has been producing and hosting her own weekly audio show, The Worldly Marketer Podcast, since May 2016. From the day it launched, the show has been steadily building up an audience of thousands of listeners across nearly 100 countries. In space of a couple of years, it has become a leading platform for thought leaders at the intersection of global business, global marketing and localization.

Has your organization considered podcasting as a new way to reach its target audience? Do you need some expert help getting your podcast from concept to launch? Are you looking for advice on how to approach podcasting in a more strategic, sustainable way? Kathrin will personally work with you to make your podcasting efforts a success.


Services are available on a weekly, monthly or yearly retainer basis.



Public Speaking & Workshops

Are you in the Greater Toronto Area? Contact Verbaccino Founder, Kathrin Bussmann, about booking a speaking engagement or group workshop on international or global marketing topics.