It’s the world’s second largest country in terms of total surface area, spanning five major time zones. It boasts the longest coastline in the world, stretching along three different oceans.
LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times
In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much
The best thing about hosting The Worldly Marketer Podcast is how much I’m learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are some of my favourite takeaways so far.
The Worldly Marketer Podcast is here! Industry insiders as well as global-minded entrepreneurs and marketers have been spreading the news. The first 11 interviews include an impressive list of guest experts on a variety of global marketing topics. So make sure to tune into #TWMPodcast via the Verbaccino website or on iTunes! Here’s the episode guide so far.
You may have heard by now that there’s a new content channel coming to Verbaccino in May 2016: The Worldly Marketer Podcast. For anyone not familiar with podcasts, it’s audio-on-demand that you can stream or download to your digital devices – radio shows, essentially, except that you can listen to them whenever and where ever you want. Beginning this month, one of those podcasts will be a weekly interview-format show featuring experts from the world of international and global marketing.
When it comes to podcasts about “going global” with your business, the selection is still limited. Nevertheless, these 10 podcasts make a great starting point if you’re looking for a more international perspective.
D-commerce is becoming the term of choice for businesses that deal in purely digital products or services. It’s a brand new business model where the whole customer journey – everything from brand awareness to product selection, payment processing, delivery of the product or service and customer support – takes place entirely online. For today’s entrepreneurs, D-commerce holds opportunities that have never been seen before. And the global potential is truly mind boggling.
In a previous blog post, I listed 10 websites that I would recommend to any marketing professional or business owner who is looking for a more international perspective. Of course, that list was not meant to be exhaustive. So here are 10 more resources that I highly recommend and are definitely worth bookmarking.
We’ve all entered a digital, mobile, social age – and there’s no going back. Even as a small business, your competition is now global. Fortunately, so is your potential customer base. The question is: how do you approach content marketing for international audiences?